BRANDING CONCEPT: RUSH ENTERTAINMENT
The “Rush Entertainment” branding concept is a presentation of a created brand design based of a local business of my choice. I selected to base around the business concept of my current employer, a bowling entertainment center called The Summit. However, this is an entirely new brand concept that is created from scratch.
Note that stock photos presented in select materials are licensed from Adobe Stock.
Here is the entire Rush Branding Standards Manual that I composed for this project.
The Art Institute of Pittsburgh – Online Division
G231 – Corporate Identity