PHOENIX BRANDING CONCEPT

The class project in my Design and Technology class was to concept and design branded packaging for a new cell phone product by the fictional company called “Phonotech”. I used this class project as an opportunity to create a design that not only demonstrates my abilities so far as a graphic designer, but also as a concept illustrator.

As a hardcore gamer myself, I knew there was a growing industry for “gaming” orientated smartphones. With major companies such as Apple, Razer and Huawei creating powerful devices capable of running the latest and greats mobile games, I wanted to create a packaging design that celebrates the gaming community for this smartphone product.

Phoenix Concept Sketches

Several thumbnail concepts were drafted to come up with ideas for package branding and concepts. The overall theme was to create the sense of gaming and a sense of fantasy. I came up with the Phoenix brand concept along with the tagline “Mobile Reborn” as an effective concept to show something that is new and original from something that is considered mundane and common. 

The next step was to create a style guide to provide a consistent branding standard throughout the design process of the product. This included logo design, color selections, and font selections.

The next step was to begin creating a rough draft concept of the packaging sleeve. This included laying out text and graphical elements, while also creating an artistic composition that would be an attractive focal point to the overall product.

Phoenix Packaging Rough Draft

During the process of developing the packaging concept, I began on the development of the character concept.

The end result was a product sleeve that captured the magic of the fantasy character while also showing the product as a powerful gaming smart device.

Phoenix Sleeve Concept

Demonstration 3D Render of the Package Sleeve Design (via Adobe Dimensions)

Phoenix Packaging Concept

This project also included the design of an instruction manual which also served as a collectible mini poster.

Phoenix Instruction Manual
Phoenix Mini Poster

PROJECT DETAILS

  • December 2018
  • The Art Institute of Pittsburgh – Online Division
  • G231 – Corporate Identity
Copyright © 2020 Craig Simpson